For Revolve Pizza Oven, a startup from Hong Kong, this was their first introduction to Europe and the USA with their portable outdoor oven and later their indoor electric model. We anchored this launch in one clear message: “Memories Worth Cooking For.” Over the course of a year-long organic seeding campaign, we partnered with 60 diverse creators, including 6 MasterChef winners, to drive authentic, relevant content across Instagram, TikTok, and YouTube.